by Hema Dey (Author), Michael Ashley (Author) The mic is always live now. Why? AI exposes fakers in seconds. It cross-references claims, traces citations, and decides whether you and your clients exist in the conversations that matter. Written for tomorrow's marketers, founders, and subject-matter experts, The AI Translator shows mid-sized and enterprise business leaders how to thrive when machines decide who gets recommended and who disappears.
Drawing on three decades of marketing across 35 countries, from the factory floor at Tait Electronics in New Zealand to running her own MarTech firm in Southern California, Hema Dey delivers the essential playbook for the AI age:
• Why the Theory of Exchange still rules every transaction, from barter to blockchain
• How to bridge human expertise and machine intelligence as a translator your clients can't replace
• The 4 V's that decide whether AI recommends you: Visibility, Validity, Veracity, Values
• Google's E-E-A-T framework and how to build the authority algorithms reward
• Why Team Human × Team AI beats either side alone