Privacy Policy

This Privacy Policy (the “Policy”) describes how 1528873 BC Ltd (trading as TruNorth AI Colllective) (collectively, “we,” “us,” or “our”) collects, uses, discloses, stores, and safeguards personal information and other information in connection with the TruNorth AI Leadership Summit website (the “Site”).

The Site supports an event ticket seller and conference-related services for TruNorth AI Leadership Summit (including information about the event, registrations, and communications).

By accessing or using the Site, you acknowledge that you have read and understood this Policy and agree to the practices described herein.

You are not required to provide personal information; however, certain features of the Site (including ticketing, registration, and communications) may not function properly without it.

1. Information We Collect

A. Information You Provide Directly

We may collect information that you voluntarily submit through the Site, including:

Name, email address, phone number, and other contact details submitted through forms
Messages, inquiries, or requests sent via our contact page
Information you provide in connection with event registration and ticket purchases (such as attendee name, organization, and ticket selection)
Any additional information that you choose to provide while communicating with us

B. Payment and Transaction Information (Ticket Purchases)

To the extent the Site enables ticket purchases, payments are typically processed by third-party payment processors and/or ticketing platform providers. We may receive limited transaction-related information (for example, confirmation of payment, order details, and the last four digits of a payment card where made available), but we do not intentionally collect or store full payment card numbers or CVV codes on our servers.

C. Automatically Collected Information

When you visit the Site, we may automatically collect:

IP address
Browser type, device type, and operating system
Pages viewed, time spent on pages, and referring URLs
Cookies, pixels, tags, and similar technologies used for analytics, personalization, security, and advertising

D. Cookies and Tracking Technologies

The Site uses cookies and similar technologies for the following purposes:

Operate essential functions of the Site
Analyze usage and performance
Provide personalization or advertising (where enabled)

You may manage cookie settings through your browser and, where available, through the cookie consent banner. Disabling certain cookies may limit functionality.

2. How We Use the Information

We may use the collected information for the following purposes:

Website Operation: To operate, maintain, and improve the Site
Ticketing and Event Administration: To process registrations, issue tickets and confirmations, administer attendance, provide event updates, and support customer service related to purchases or registrations
Communication: To respond to inquiries submitted through the contact page and to provide requested information
Analytics: To understand usage behavior and improve user experience
Security: To detect, prevent, and investigate errors, fraud, abuse, or harmful activity
Advertising and Marketing: As described in Sections 3 and 4
Legal Compliance: To comply with applicable legal obligations, court orders, lawful requests, or regulatory requirements

We do not sell personal information.

3. Advertising, Pixels and Targeted Campaigns

We may use advertising and analytics tools such as Facebook Pixel, Google Ads, Google Analytics, or similar technologies to:

Measure the performance of our content and marketing
Improve campaign targeting
Deliver personalized advertisements

These tools may collect information such as:

IP address and device type
Browsing behavior and Site interactions
Form submissions or contact details provided voluntarily

This information may be used to:

Create audiences for advertising campaigns
Serve relevant ads on third-party platforms
Improve marketing performance

You may opt out of targeted advertising through your browser settings and through platform-specific tools such as Facebook Ad Preferences or Google Ad Settings.

4. Marketing Communications, Mailing Lists, and Newsletters

If you subscribe to a mailing list, provide contact information, or otherwise consent to receive updates, we may send you:

Newsletters
Promotional offers
Service announcements
Invitations, event updates, or marketing messages

You may unsubscribe at any time by:

Clicking the “Unsubscribe” link in our emails
Contacting us through the Site’s contact page to request removal

Marketing communications are sent only where you have voluntarily opted in (or where otherwise permitted by applicable law). Service-related communications may still be sent where necessary to respond to inquiries, administer ticketing/registration, or operate the Site.

5. How We Share Information

We may share information only in the following circumstances:

Service Providers: With trusted vendors and processors that assist with hosting, ticketing/registration, payment processing, analytics, advertising tools, email delivery, customer support, or security, and only as necessary for them to provide services to us
Legal Requirements: Where required to comply with applicable laws, lawful requests, subpoenas, court orders, or regulatory processes
Business Transfers: In connection with a merger, acquisition, financing, reorganization, restructuring, bankruptcy, dissolution, or similar transaction or proceeding

We do not share personal information with third parties for their independent marketing purposes.

6. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Policy, including to provide the Site and event-related services, to maintain business records, and to meet legal, accounting, or regulatory requirements.

After the applicable retention period, information is securely deleted, anonymized, or de-identified, as appropriate.

7. Data Security

We implement reasonable technical and organizational measures designed to protect information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

8. Your Rights

Depending on your jurisdiction and applicable law, you may have rights such as:

Access to your personal information
Correction or deletion
Restriction of or objection to certain processing
Withdrawal of consent (where processing is based on consent)

To exercise these rights, please contact us through the Site’s contact page. We may require reasonable identity verification before processing your request.

9. Children’s Privacy

The Site is not intended for individuals under the age of 18.

We do not knowingly collect personal information from minors. If we become aware that we have collected personal information from a minor, we will take steps to delete it promptly.

10. Third-Party Links

The Site may include links to third-party websites, platforms, or services. We are not responsible for the privacy practices of such third parties, and we encourage you to review their policies before providing information or interacting with them.

11. Cookie Consent

When you first visit the Site, a cookie banner may appear, providing choices regarding non-essential cookies, where required by applicable law.

Essential cookies required for basic functionality cannot be disabled through the cookie banner.

12. Contact

If you have questions, concerns, or requests regarding this Policy or our privacy practices, please contact us using the form or information provided on the Site’s contact page.

13. Updates to This Policy

We may update this Policy from time to time. Any changes will be posted on this page.

The version of the Policy published on the Site at any given time governs our collection and use of information. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Policy.