Session - Expert Panel “AI Adoption Without the Hype: What Leaders Actually Need to Get Right"
Fernanda Ave is a Senior Marketing Strategist and AI Specialist who helps marketers, entrepreneurs, and startups navigate the age of AI with clarity and confidence. With 15+ years of experience across multiple industries, combined with entrepreneurial ventures and teaching roles, she brings a mix of strategic thinking, practical execution, and educational expertise.
Fernanda's AI journey began in April 2022, when she collaborated with I2A2, Institute of Applied AI in Brazil, as a Fractional CMO. That experience launched her deeper into the AI world, combining hands-on industry exposure with continuous learning. In February 2024, she decided to bring her marketing expertise and AI knowledge together and founded Upskill Marketing AI.
As the founder of Upskill Marketing AI, Fernanda designs and delivers practical AI training, workshops, and consulting services for marketing professionals and entrepreneurs. She helps them build AI literacy, assess their AI readiness, identify solutions that fit their goals and business context, and adopt AI responsibly, with a focus on impact and human decision-making.
Fernanda also shares her expertise as a sessional marketing faculty member at University Canada West and Douglas College, and previously served as Head of Technology Programs at CICCC.